Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness

This study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who scored high on grandiose narcissism showed greater donation intentions when the donor’s behavior was public, while they showed lower donation intentions when it was not. In addition, individuals who scored high on vulnerable narcissism showed lower donation intentions when the donor’s behavior was not public. This study contributes to narcissism and the donation behavior literature and proposes theoretical and practical implications as per narcissistic individual differences. Future research possibilities are also discussed.