PUBLIC RELATIONS IN SERVICE MARKETING

This study will examine the phenomenon of public relations in service marketing. Public relations is a business function and administrative tool that serves to establish mutual communication, understanding, acceptance, trust and cooperation between an organization and its target groups and to make this environment permanent. The current business environment, which is highly competitive, makes public relations essential for service marketing. This qualitative and descriptive study analyzes public relations in service marketing in a linear perspective from past to present based on a review of the relevant literature.