Bohemians and Diversity – Are They Different to Other Creative Occupations?

The creative contribution to regional development, where creative people and industries choose to position themselves and how to attract and retain them, continues to be debated. There are many occupations that comprise 'creatives' ranging from managerial, sales, marketing and human resources to the arts, entertainment, publishing and broadcasting. Each of these occupational groups is unlikely to have the same locational opportunities and preferences or effect on regional development. The particular focus of this paper is the bohemian class, a group of creatives that is of particular interest, given the unique and well-documented contribution they can make to an economy. Our findings suggest that diversity and tolerance have different impacts on different occupational types. This highlights the importance of a more disaggregated approach to exploring the determinants of creative workers' locational choices.