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Identification and Rank of the Factors Affecting on Customer Loyalty in Companies Distributing Goods ( FMCG )
Identification and Rank of the Factors Affecting on Customer Loyalty in Companies Distributing Goods ( FMCG )
2014
Seyed Reza Mousavi Zadeh
Mohammad Reza Pahlavan Kondor Sharifi
Azam Bigdeli
Fariba Bigdeli
Keywords:
Customer retention
Marketing
Business
Customer delight
Customer profitability
Customer to customer
Customer advocacy
Loyalty business model
Customer equity
Commerce
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