Research on Profitability analysis and optimization strategy under the economic business model of Internet celebrity

As Covid-19 occurs, thousands of physical stores go bankrupt while the online economy shows an upward profit trend. The online economy is becoming more and more popular these years. We use some secondary data to find out the most common problems about online celebrities and online shopping. The data mainly discuss the online shopping pattern, how online stars profit, and some issues that we ignore online. The secondary data online helps us find the target of our research and shows the common topic that professors are interested in. Since we usually shop online and people around us like to be influenced by online celebrities. For example, their words and things they recommend, to some extent their deed affect lots of people. Then the information that we find out the target customer of the online economy is the college students who may have some unwise shopping habit, which pushes the online economy to develop further. These consumers, online celebrities, and the government set up a reasonable way of purchasing and regulating themselves. Online celebrities’ behavior can be better. This paper tells online stars ways to change their shopping pattern. Be honest, and recommend products they used before selling. The government needs to educate customers to buy things they need not being attracted by online celebrities’ words. Government can send people to work online to manage online celebrities’ behavior and tell customers authentic products. To make the online platform or the online shopping environment clean and safe.