Role of smart tourism technology in heritage tourism development

Janarthanan Balakrishnan,Yogesh K. Dwivedi,F. Tegwen Malik,Abdullah M. Baabdullah

Role of smart tourism technology in heritage tourism development

2021

Janarthanan Balakrishnan
Yogesh K. Dwivedi
F. Tegwen Malik
Abdullah M. Baabdullah

This study investigates the role of smart tourism technology (STT) attributes (accessibility, informativeness, interactivity, and personalisation) in creating a positive STT experience, influencing...

Keywords:

Elaboration likelihood model
Business
Interactivity
Tourism
Personalization
Knowledge management
Heritage tourism

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