Norwegian public health investigation shows that antibiotic resistance concerns us all

We agree with Tonkin-Crine and colleagues that the use of behavioural science to tackle antibiotic prescribing is welcome.1 This past year, chicken consumption has dropped in Norway (by 20% for some distributors) mainly because of findings of resistant Escherichia coli in chicken meat. Assurances that kitchen hygiene and heat treatment render the meat harmless did …