The social psychological support of the system of quality management in medical organization

: The effective activities of any medical organization targeted to enhance the consumer's satisfaction require the implementation of the actual techniques and organizational technologies of quality management. The social psychological techniques based on the system approach and up-to-date innovations play the key role. The study intends a required involvement of medical personnel and direction of their efforts to the continual enhancement of their activities. The core purpose of the study was to develop the system of social psychological support of its basic element--the ethical standard of medical personnel. The involvement of all personnel in the medical organization makes it possible to develop in employees the commitment to the postulates of ethical standard and to decrease the risks of opposition to innovations. The comprehensive approach of developing of the subsystem of social psychological support within the structure of the quality management system to facilitate the practical implementation and improvement of all components is considered. This design ensures the amelioration of effectiveness of activities, sustainable development and competitiveness of modern medical organization.