Promotion of a positive image of health behavior by the population via primary health care system activities

: The aim of this investigation was to find out the possibilities and the necessity of health educational and health promotion programmes in the working population. The study was performed during 1991 in Vojvodina. The representative sample was selected among the industrial, administrative and agricultural workers. The results showed high participation of inadequate health behaviour among the questioned workers. But there is a strong wish for its correction among them, and expressed need for help in doing it. There was a high interest in health topics, but the main sources for these informations were mass media and selfexperience, and finally health workers. This shows the need for more active participation of health personnel in health education and health promotion. The paper suggests the promotion of health behaviour among the working population as a mutual activity of primary health workers and the working organization.