Impact of Audio-educational Information About Buffalo Calf Management Practices among the Livestock Owners

It is empirically evident  that progressive farmers, input dealers and the mass media are the most important sources of information for the farmers. Also, ICT in different forms has been widely taken up as a potential tool to disseminate the information about livestock health management amongst the farmers. In this direction, Indian Veterinary Research Institute, Izatnagar has developed an audio-educational information aid on scientific buffalo calf management which was disseminated by transferring the information via memory card of mobiles phones owned by the livestock owners. A total of 140 respondents (70 of the exposed villages and 70 respondents of the unexposed villages) were selected for the present study for assessing the impact of audioeducational aids on knowledge and adoption of buffalo calf management practices. Results revealed that majority of the respondents of exposed group had higher knowledge and adoption level about scientific buffalo calf management practices viz. new born care, calf feeding, vaccination, deworming and hygiene & sanitation in comparison to the respondents of unexposed group.