Transforming physical to digital marketplace-E-retail: An Indian Perspective

E-retail sector is in a big boom and has shown high exponential growth in the concluded years Online shopping is trending to a great extent in the tier I cities and very soon the tier II and tier III cities are catching up very fast with the penetration of internet and mobile telephony in the remote rural areas. The vulnerability of the changing demographics, varying lifestyles, increasing income and internet exposure act as a great inducement to the e- retailing sector. This paper deals with exploration of challenges in the e-retailing industry of India, and how innovators are constantly coming up with novel ideas to keep the customer interested. The study reveals the high growth drivers to boost the Indian e-retail industry as a whole and study the critical success factors which are prerequisite for the potential growth of e-retailing in India.