Construction des représentations sur le métier de Community manager au Sénégal

This article takes a look at the representations of the profession of Community manager in Senegal. It takes stock of the emergence of this activity and the perception that one of the categories of Internet users has on it. In addition, he is interested in the discursive practices of community managers in business vis-a-vis their audiences / customers through their exchanges on Twitter. The analysis of the discursive elements that make up 1,108 digital comments made between November 1, 2019 and January 1, 2020 allows us to understand the dynamics of brand valuation as well as the surface emotional work carried out by the figure of the community manager.