Supply Chain Drivers that Foster the Development of Green Initiatives in an Emerging Economy

Purpose – Sustainability and environmental issues are among the most pressing concerns for modern humanity, governments and environmentally conscious business organizations. Green supply chain management has been acknowledged as a key factor to promote organizational sustainability. Green supply chain management is evolving into an important approach for organizations in emerging economies to manage their environmental responsibility. Yet, despite their importance for easing environmental degradation and providing economic benefits, study of the drivers that influence green supply chain initiatives in an emerging economy is still an under‐researched area. Using survey data collected from ISO 14001 certified organizations from Malaysia, the purpose of this paper is to propose that the drivers that motivate firms to adopt green supply chain management can be measured by a second‐order construct related to the implementation of the firm's green supply chain initiatives.Design/methodology/approach – Structura...