Old Web
English
Sign In
Acemap
>
Paper
>
Impact of Gamification on Consumers’ Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction
Impact of Gamification on Consumers’ Online Impulse Purchase: The Mediating Effect of Affect Reaction and Social Interaction
2019
Zhen Shao
Lin Zhang
Rui Zhang
Zhengyuan Pan
Keywords:
Impulse purchase
Social relation
Marketing
Computer science
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
2
Citations
NaN
KQI
[]