A study on the influence of Wechat marketing on attitudes of super-market consumers

AbstractThis paper is dedicated to analyze the influence of WeChat marketing on supermarket consumer attitudes. Through the field questionnaire investigations, this paper uses descriptive statistics and empirical statistics analysis methods to test the factors of consumers’ attitudes. It also puts forward some strategies to increase levels of consumer trust, improve the wording attraction of WeChat marketing and enhance peoples’ involvement in We Chat Public Platform.