Development of small and medium business (SMES) of mango dodol processing to increase the added value (a case study in Ujungjaya Village, Indramayu District, West Java)

In the national economic development in Indonesia, Small and Medium Enterprises (SMEs) become a priority to be developed, because SMEs can be the backbone of the populist economic system to reduce the problem of poverty. In addition, the development of SMEs is able to expand the economic base and can contribute to the increase of added value, in addition it would also serve to open employment opportunities in rural areas. Indramayu is one of the three mango production centers in West Java that face the problem that there are about 20% of the mangoes that is not worth selling. This opportunity is utilized by women who are members of KUB (Joint Business Group) to be processed into mango dodol at household scale. But this effort has not been widespread, only pioneered by a small portion of women. This study aims toobserve the driving force of women to participate in the processing of mango dodol, and whether the mango processing business to become mango dodol is profitable, also how much added value obtained. This study uses case study method with interview for data collection, participant observation and documentation study. While the data analysis technique using Hayami Value-added Method and descriptive analysis. The results revealed that the factors that affect the women's participation in the processing of dodol is to increase family income, take advantage of spare time and take advantage of rejected mangoes. The added value obtained in mango dodol processing is Rp.50.600,00 per kilogram of input, with a value-added ratio of 52.8%. For the development of SMEs mangoes Training and socialization are needed for the good dodol processing and hygienic according to SOP (Standard Operational Procedure) from the relevant institutions, innovation in packaging, pioneering business partnerships with stores in the city of Indramayu and surrounding areas, and support financing from banks with an affordable interest rate.