Panel Management Techniques for High Intensity Surveys

There are numerous benefits to using a survey panel for research, including the possibility of multiple data collection waves, high frequency interviewing, and exploration of sensitive topics. Success can be found by practicing involved panel management techniques to ensure respondents of the confidentiality and benefits of the research, as well as providing the idea of a forum where the individual voice matters. Similarly researchers can play an active role in communicating their gratitude to the panel by working with panel management to send simple narrative results, research purposes, and memory aids where applicable. In the American Life Panel we have found these techniques allowed for success in survey responses to economic tracking data and political beliefs.