THE BUSINESS MANAGEMENT IN THE MODEL OF THE ECONOMY OF COMMUNION: CASE STUDY IN BRAZIL

ABSTRACT: The aim of this article is to evaluate the business management model with the focus on the Economy of Communion (EoC). This model consists in directing the management of companies to constitute themselves as a community of responsible and motivated people, focused on the production of goods and services, in view of a solidary society with work possibilities. This model evidences a type of management not only based on the criteria of instrumental rationality as effectiveness, but also based on substantive rationality such as ethical values, social, moral and human responsibility. In order to analyze this type of administration, we carried out the preliminary data research with some companies located in Brazil. Regarding the results, in general, it is perceived that the averages reached by the companies are very close to the objective of the research, that is, they are engaged in the perspective of the economy of communion and only need the concept and integration by all the interested parties inside and outside the organization.