Reflexión sobre un punto de inflexión en las metodologías de investigación en comunicación audiovisual

One of the most central aspects of the debate on scientific research in recent years has been methodology. That is, how data are obtained and how they are analysed, since the validity and reliability of the results depend on it. In this sense, the field of audiovisual communication is not an exception and, at present, this type of study is in a state of deep revision. Thus, since the mid-1990s, and even before, approaches that applied perspectives of a qualitative nature have been questioned, even if some parameters of the object of study were quantified.