Research on the Annual Reading Report of Academic Libraries Based on Personas

This paper expounds relevant theoretical research on personas and the advantages of the annual reading report of academic college library based on personas, and expounds the construction of personas in detail from four aspects: data collection, behavior modeling, construction personas and visual presentation. The annual reading report of the academic college library with personas digs in depth all kinds of reading data in the library, constructs personas model by using a set of tags, objectively understands the reader's reading tendency, and facilitates librarians to carry out accurate reading promotion services.