Technology Applications, IT Effects on Marketing and Role of Digital Marketing In Stock Investment Industry - And Industrial Competitors Impacts On Business Risk Level

Different from traditional marketing, online marketing in stock investment companies can help to facilitate e-commerce transactions. It need to analyze roles of marketing mix (4P) with effects from digital marketing, and so, this is one of this study’s purposes.  The study findings show that not only stock companies can consider Google, Face book and email marketing, but they can also can use SEO to put their websites on top search place. Next, Using a one factor model, this paperwork estimates the impacts of the size of firms’ competitors in the securities sector on the market risk level, measured by equity and asset beta,  of 15 listed companies in this category. This study identified that the risk dispersion level in this sample study could be minimized in case the competitor size kept as current approximate size (measured by equity beta var of 0,129). Beside, the empirical research findings show us that asset beta min value decreases from 0,107 to 0,034 when the size of competitor doubles. Last but not least, most of beta values are acceptable except a few exceptional cases. Ultimately, this paper illustrates calculated results that might give proper recommendations to relevant governments and institutions in re-evaluating their policies during and after the financial crisis 2007-2011.