Network trading platform and processing method thereof

Disclosed is a network trading platform. The network trading platform comprises: a personal space, used for publishing and keeping at least one user label defined by a buyer, information contained in each user label being used for describing a consumption demand of the buyer; a database, used for storing product information and at least one product label corresponding to the product information, information contained in the product label being used for describing a consumption demand targeted by the product information; and a search module, used for finding from the database a product label matching the user label stored in the personal space and product information corresponding to the product label, and pushing the product information to and keeping the product information in the personal space. Correspondingly, further disclosed is a processing method for a network trading platform. By implementing the present invention, optimal result feedback can be implemented according to a vague consumption demand proposed by the buyer, and a more rapid and accurate matching result is provided for dispersive personal searching.