Effect of the stadium occupancy rate on perceived game quality and visit intention

Purpose The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI). Design/methodology/approach An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates. Findings The results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI. Originality/value The paper provides useful information on the effect of the stadium occupancy rate on perceived game quality and VI.