Agile marketing: salvación y reto

Service organizations today must be more aware of how they manage their processes; And just as technology innovates every day, these vary and companies that continue to use their traditional model, may be excluded from their market, losing large contracts and customers. In this way, in this research work, it is proposed to carry out an observational study of the different variables of the Marketing mix of services of the telecommunications vertical, one of the most important fronts of the Indian multinational software services Tata Consultancy Services, located in the city of Bogota. Based on the experience gained over 3 years, I allow myself to make a diagnosis of the different practices and marketing processes carried out in the vertical CMI (Communications Media Information). So, it is interesting to analyze and adopt an approach in relation to the different variables that make up the mix, as well as, reflect on the methodological implications of this concept (Marcial, 2015) on the reality of a service company. Subsequently, carry out a theoretical investigation through a qualitative approach of how agile methodologies can contribute to organizations to reach the client in a more organic way and therefore increase the results of satisfaction surveys. The findings obtained have served to infer that service companies, such as Tata, should always be ready to face changes and no matter how much recognition it has regarding the quality of its processes, the customer and the team should not be neglected. work, a very important factor in the development and recognition of its results.