THE FUTURE OF CONSUMER EXPERIENCE IN A SCIENCE AND TECHNOLOGY PARK – SPACES TO INTERACT

One of the most important value assigned to an innovation environmental is the dynamic of the network and its interaction. Concerned about that, Tecnosinos’ startups were invited to evaluate and discuss the interaction and communication of the ecosystem in a Design Thinking workshop. The workshop feedback was crucial for Tecnosinos review its strategy and immediately work on the needs appointed. After the event a group actions were address considering three main approaches: communication efforts, event promotion and physical structure. Through a survey to evaluate these approaches, the startups were questioned about the expectation that entrepreneurs had before entering the Park and the experiences they had after joining the Park. As a result, the Parks have the opportunity to play the role of involving and moving the actors to a qualified interaction through its network. Tecnosinos is building, together with the startups and other actors of the ecosystem, a new consumer experience in services. Keywords: Consumer experience. Unitec incubator. Startups. Service. RESUMO Um dos mais importantes valores existentes em um ambiente de inovacao e a dinâmica de relacionamentos e suas interacoes. Nesse sentido, as startups do Tecnosinos foram convidadas a avaliar e discutir a interacao e comunicacao desse ecossistema num workshop de Design Thinking. O feedback coletado nesse workshop foi crucial para o Tecnosinos rever sua estrategia e imediatamente trabalhar nas necessidades apontadas pelos empreendedores. Apos o evento um conjunto de acoes foram iniciadas, considerando tres principais pontos: esforcos de comunicacao, promocao de eventos e estrutura fisica. Atraves de uma survey que teve por objetivo avaliar a nova estrategia de relacionamento e comunicacao, as startups foram questionadas sobre a expectativa que os empreendedores tinham antes de ingressar no Parque e as experiencias que eles tiveram depois de integrar o Parque Tecnologico. Como resultado, o Parque teve a oportunidade de liderar o envolvimento e a movimentacao dos atores para qualificar a interacao atraves do network. Tecnosinos esta construindo, juntamente com as startups e outros atores do ecossistema, uma nova experiencia de consumo em servicos. Palavras-chave: Experiencia de consumo. Incubadora Unitec. Startups. Servicos.