The Lineup of Social Entrepreneurship

As an introductory chapter to the second section, this chapter describes the sequence of the social entrepreneurship analysis followed from the macro perspective. As a chronology, the construction of social ventures begins with a social problem or an unjust social equilibrium. At this point, an individual tries to change the unjust situation through a disruptive idea. The big challenge for that individual arises because, as in any equilibrium situation, institutional forces make difficult the shift from one situation to another. One of the main issues linked to the institutional forces is legitimacy, which can be seen to a certain extent as conflicts of interest. Finally, social ventures and their philosophy and principles should be spread. Part of academia supports this idea. The last part of the chapter summarizes the idea that post-materialist values should lead any new venture regardless of its main purpose.