Environment of International Business and Its Significance

International business can be defined as the exchange of goods and services among individuals and businesses in multiple countries or a specific entity, such as a multinational corporation or international business company that engages in business among multiple countries. International business has grown rapidly Because of developments in communication technology, business confidence, freer borders, and increased global competition. World is becoming small in size due to fast means of transport, increasing role of MNCs globalization and increased volume of international trades due to all this, importance of correctly analyzing international business environment is increasing day by day.