Reflections on conducting evaluations for rural development interventions in China.

An appropriate evaluation methodology is critical in collecting valid data in complex development intervention contexts. This paper explores this issue by putting forward an appropriate evaluation methodology for development interventions in rural China. It draws on the experience of an impact evaluation of a sustainable agricultural biodiversity management project conducted in Hainan, China in 2010. The authors propose that evaluation be culturally responsive and the evaluation design be rooted in the particular cultural context where an evaluation is conducted. The appropriate use of the participatory rural appraisal (PRA) approach and methods helps generate data that are relevant and meaningful for evaluation purposes in rural China.