Measuring the Pro-innovation Behavioural Profile of Organizations

Pro-innovation behaviour in organizations is directly related to the source of their innovative approaches, encouraging team members to develop ideas and new projects, and to plan and detect opportunities in a dynamic context. It should be emphasized that the functional body of an organization is the basis of its innovation processes. For these, it must be aware of the potential of its human resources, as well as of its incentives which help to awaken and develop the potential of each individual. Hence, the question is: What may be considered evidence of an organization’s pro-innovation behavioural profile? The Institutionalist Theory of Development and Planned Behaviour sheds light on this. The general objective of the present work is to analyze evidence of the pro-innovation behavioural profile in organizations; its specific objectives are (1) to identify measurable constructs of pro-innovation; (2) to elaborate the analytical consistency of this work; and (3) to develop a valid measurement tool to measure pro-innovation behaviour. To this end, a qualitative and quantitative study was carried out with a sample of 90 employees working in stores in the jewellery industry. Data were treated using descriptive frequency statistics, together with Cronbach's Alpha and Confirmatory Factor Analysis. Together these were sufficient to construct a valid and reliable instrument to measure pro-innovation behaviour. In addition, the steps necessary to validate a measurement scale were shown. This work is directed to researchers in the area of measurement and the development of scales.