Investment Income Analysis of Cold Chain Transportation Platform Based on the Construction of Third Party Logistics

Due to the particularity of the cold chain problem, it is a better solution to solve the transportation problem of fruits and vegetables products by using the logistics sharing transportation platform. The biggest function of the platform is to integrate resources. This paper first studies the operation mode of the cold chain shared transportation platform, and then analyzes the pricing and profit problems of the platform. Through determining the investment and charging mode of the platform, the modeling and simulation help the platform to determine the level at which the best profit of the platform will reach the maximum. Finally, the development of logistics sharing transportation platform is analyzed and prospected.