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The Color of Indulgence: the Impact of Dark Color on Consumer Preference For Indulgent Consumption
The Color of Indulgence: the Impact of Dark Color on Consumer Preference For Indulgent Consumption
2015
Monica Wadhwa
Amitava Chattopadhyay
Kuangjie Zhang
Keywords:
Indulgence
Advertising
Dark color
Psychology
Correction
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