The Generation Mechanism of Internet Rumors—Based on Consideration of Information Philosophy

The Internet rumor shows the great destructive power by means of Microblogs, WeChat and other emerging carriers. It can not only defame and belittle personal reputation, but also form a strong impact on social order and national stabilization. Therefore, the discussion of the generative mechanism of the Internet rumor is of practical significance. From Schramm's model of communication, people play the role in the communication process as the receiver and spreader, encoding, decoding, and interpreting the code. Meanwhile, according to the information philosophy theory, the knowledge of a person and the creation of information are complex and random. And the communication of the rumors is closely related to the knowledge of the people spreading them. In the present study, we attempted to investigate the generative process of the Internet rumor by setting up an analytical framework for the underlying generative mechanism, deeply seeking methods to govern the Internet rumor.