Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

Daehwan Kim,Amy Chan Hyung Kim,Jeeyoon Kim,Yong Jae Ko

Symbiotic Relationship Between Sport Media Consumption and Spectatorship: The Role of Flow Experience and Hedonic Need Fulfillment

2019

Daehwan Kim
Amy Chan Hyung Kim
Jeeyoon Kim
Yong Jae Ko

AbstractWhen it comes to the relationship between sport media consumption (SMC) and sporting event attendance, two contradicting notions have been dominant: symbiosis vs. competition. With a focus ...

Keywords:

Advertising
Media consumption
Psychology
Attendance

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