СРАВНИТЕЛЬНЫЙ АНАЛИЗ КАЧЕСТВЕННЫХ ПОКАЗАТЕЛЕЙ ПРОЗРАЧНЫХ МЫЛ, ПРЕДСТАВЛЕННЫХ НА РЫНКЕ РЕСПУБЛИКИ БЕЛАРУСЬ

Soap is the second most popular type of products, which is produced by enterprises of fat and oil industry. In the Republic of Belarus, JSC Gomel Fat Factory is the main producer of soap products, the assortment of which includes about 50 names of toilet soap under the trademarks Greenelle , Prosto mylo (Just Soap) and 9 names of laundry soap. Despite a rather wide list of produced soap products, there is a significant decrease in the production of domestic toilet soap and the growth of its imports in the republic. Transparent (glycerin) soaps, which are absent in the assortment of JSC Gomel Fat Factory, enjoy constant consumer demand. Therefore, in conditions of severe competition, the creation of new types of soap and the improvement of existing technologies is an actual and promising direction.The paper shows the results of comparative studies of the quality indicators of transparent soaps presented on the market of the Republic of Belarus, which allow determining the main regularities and ways of creating of high-quality domestic products.