Evaluation and Design of SNS User Interface in Handheld Device Based on Fuzzy Clustering

In the background of the rapid popularization of Panel PC and touch-screen smart phone, the SNS interface is facing a transformation from Website User Interface (WUI) to Handset User Interface (HUI). However, this kind of transformation should be based on deeply digging into the various demands of handheld devices' users, rather than simply integrating the function or streamlining interface of SNS website. This thesis will quantitatively analysis and estimate the users' perceptual demand to express themselves through the method of Fuzzy Evaluation according to Kansei Engineering. The thesis has generalized the SNS design consideration in view of the transformation from WUI to HUI, showed how to optimize the functions in small-interface, in order to meet various perceptual demands of users.