ANALYSIS OF FACTORS THAT INFLUENCE THE ATTITUDE OF ENTREPRENEURS IN CHOOSING FINANCING SHARIA BANK

This study aims to analyze the influence of the understanding of sharia bank products, promotion, and religiosity on attitudes of entrepreneurs in choosing financing in sharia banks. Data were collected through questionnaires to 101 entrepreneurs in the city of Semarang by using random sampling method. The analytical method used was linear regression analysis. Independent variables are understanding sharia bank products, promotion, and religiosity tested together and separately with dependent variable that attitude of employers. The results demonstrated that an understanding of sharia banking products have a significant effect on the attitudes of employers in selecting a product in sharia banks whereas promotions and religiosity of significant influence on the attitude of employers in selecting the financing in sharia bank.s