Regulatory Framework of Consumer Policy in Cross- border Trade

The paper deals with the legal framework of consumer policy in a cross-border context, explains the role of the European consumer strategy and provides guidelines for the regulation of cross-border ecommerce. Furthermore, it explains the importance of a digital market strategy for strengthening the EU market and gives some secondary data information on customers’ perception and experiences in cross-border transactions in digital market. According to regulator announcements, online merchants can expect the implementation of the more sophisticated regulation and supervision of activities related to the online market for goods and services, including the regulation of parcel shipment. It is about seizing the way consumer complaints are filed and a new way of solving cross-border consumer disputes online. It is proposed to remove the barriers and harmonization of contract law at online shopping which will diminish a problem buyer has when relying on national contract law. There are some recommendations on how to remove unfair business practices on webshop, price comparison platforms, and other processes such as delivering goods and downloading digital content.