A management and orchestration model for integrating Digital Business Ecosystems

The aim of this study is to build a coordination model for Digital Business Ecosystem (DBE) integration, and in particular to explore how various types of coordination mechanisms are related to creating value for different stakeholders in this context. The research design combines several data sources and methods. First, a coordination model is built based on existing literature, and generic success factors are identified on the basis of expert interviews. Second, the model is tested on information concerning global B2B integration gathered from key-informant focus groups. The results illustrate how specific coordination mechanisms related to network management and orchestration could be designed for DBE integration, and how they affect the success factors from the stakeholder and value-creation perspectives. Managers will be able to use the model in designing different network-coordination mechanisms to improve the implementation of B2B integration.