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Study on Correlations between Participatory SNS Marketing and TV Rating - Focusing on KBS Brazil World Cup Broadcasting
Study on Correlations between Participatory SNS Marketing and TV Rating - Focusing on KBS Brazil World Cup Broadcasting
2017
Jongsu Lee
Soonchul Kwon
Seung-Hyun Lee
Keywords:
Marketing
Citizen journalism
Business
Broadcasting
Advertising
Correction
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