Ciberconsumidor Ativista e o Decreto 7.962/13: Encontros e Desencontros nos Critérios de Avaliação do Consumo Virtual

The popularization of electronic consumption during recent years without any evolution in legislation brought about several situations in which the consumer was left unguarded. Virtual tools were constructed so that consumer may assess firms and report issues, such as the E-bit. Although a norm was published in 2013 (Decree 7962) that regulated e-commerce, it may be asked whether the sites of the best evaluated suppliers in E-Bit tools are the sites that most attend to the requirements of the norm. Current paper identifies whether the best assessed firms by consumers correspond to those that attends the terms of the law. The dialectic approach, the comparative procedure method and bibliographical and documental research techniques coupled to observation were the methods employed. The requirements that must be observed by law are not the determining factors for the characterization of the firm as excellent from the point of view of the consumer.