Method and apparatus for handling digital assets in an assets-based workflow

A method for handling digital assets and an apparatus (20) configured to perform the method are described. The apparatus (20) comprises an asset analyzer (22) for analyzing (10) a digital asset to determine context and attributes of the digital asset. A comparator (23) then compares (11) the determined context and attributes with tags, which comprise information on context, attributes, and actions. Finally, an action unit (24) performs (13) an action on the digital asset specified by the tag in case the context and an attribute of the digital asset match (12) the context and an attribute of a tag.