Intelligent service interaction platform apparatus, system, and implementing method

The invention relates to an intelligent service interaction platform apparatus, system, and implementing method. The method comprises steps of: in combination with user data, filtering an intelligent service interaction platform menu which can be offered by a matched merchant object to be communicated in order to obtain a platform menu more satisfying a user requirement; and further, in combination the user data, displaying the intelligent service interaction platform menu according to a set display mode. The intelligent service interaction platform apparatus, system, and implementing method fully consider the personal characteristic of the user, establish an intelligent service interaction platform based on the specific user between the merchant and the user, and enable the user to acquire the service information of the matched merchant or receive service offered by the matched merchant by means of the intelligent service interaction platform so as to achieve convenient and high-efficient interaction between the user and the merchant.