PESQUISA QUANTITATIVA E SUA UTILIZAÇÃO NOS ESTUDOS DA CULTURA DE INOVAÇÃO: ANÁLISE DO MÉTODO : USE OF QUANTITATIVE RESEARCH IN INNOVATION CULTURE STUDIES

Studies on the culture of innovation have increased in recent years, and the quantitative research method has been the most used to carry out the investigations (BRUNO-FARIA; FONSECA, 2014). Given this assertion, this study aims to analyze the use of quantitative research in the studies of the Innovation Culture. Qualitative, descriptive and bibliographical research was carried out. With the purpose of investigating how the quantitative method has been used in research on the innovation culture, a search was made in the databases available through the portal of the Commission for the Improvement of Higher Education Personnel (CAPES) in 2019, including Emerald, JSTOR, Wiley, SAGE, ScienceDirect, Scielo, not limiting the initial date of the search, and having as final date the year of 2019. Bardin content analysis was used to analyze the data. The categories of analysis used were the objective of the article, population and sample, method of analysis used, measures of validity and reliability of the data instrument. The results indicated that the authors have used the quantitative method to develop research on type of culture, impact of culture on innovation, relationship between leadership, culture of innovation and quality improvement, environment conducive to innovation relationship of innovation culture and product innovation. Regarding the use of statistical methods, it was noticed that the choice of the same ones varied according to the purpose of each study. It was also noticed that diverse information as population and tests of reliability and validity are not informed in some studies.