Multifunctionalagriculture:evaluation ofnon-productionbenefitsusingtheAnalytical HierarchyProcess Multifunkční zemědělství: evaluace mimoprodukčních přínosů s využitím analytického hierarchického procesu

Sustainable land use in agriculture involves the management of economic, environmental, and social servi - ces. in order to make the widely accepted concept of sustainable multifunctional agriculture operative for the design of agricultural policies, it is necessary to estimate the social demand for non-production outputs. This paper addresses the issue of matching agricultural policy with public preferences and willingness to pay for the possible non-production benefits that agriculture may deliver. given the diversity of economic, social and environmental services, and the diversity of public needs, the reported study attempts to simplify and evaluate a very complex set of multifunctionality issues and to investigate the policy relevant trade-offs using the combination of the contingent Valuation ( cV) and the Analytical hierarchy Process (A hP) methods. The results obtained demonstrate the existence of a significant public demand for the investigated non-production outputs included in the multifunctionality concept in the czech republic.