LocBorg: Hiding Social Media User Location while Maintaining Online Persona

Social media streams analysis can reveal the characteristics of people who engage with or write about different topics. Recent works show that it is possible to reveal sensitive attributes (e.g., location, gender, ethnicity, political views, etc.) of individuals by analyzing their social media streams. Although, the prediction of a user's sensitive attributes can be used to enhance the user experience in social media, revealing some attributes like the location could represent a threat on individuals. Users can obfuscate their location by posting about random topics linked to different locations. However, posting about random and sometimes contradictory topics that are not aligned with a user's online persona and posts could negatively affect the followers interested in her profile. This paper represents our vision about the future of user privacy on social media. Users can locally deploy a cyborg, an artificial intelligent system that helps people to defend their privacy on social media. We propose LocBorg, a location privacy preserving cyborg that protects users by obfuscating their location while maintaining their online persona. LocBorg analyzes the social media streams and recommends topics to write about that are similar to a user's topics of interest and aligned with the user's online persona but linked to other locations.