Influencia do liderado ético e a percepción de RSC no desempeño da forza de vendas

Despite the progressive increase in studies on corporate social responsibility (CSR), the study of its background and its influence on sales force attitudes and behaviors is still limited. This study contributes to filling this gap in organizational, sustainable, and sales literature by analyzing how the supervisor's exercise of ethical leadership can influence, through perception of CSR and job satisfaction,salespeople's performance. The results obtained from the conditional process analysis of a sample of 120 salespeople-supervisors confirm that ethical leadership is positively related to the salesperson's performance but through a mediating mechanism in which their perceptions of CSR and their job satisfaction intervene. In addition, the study also analyses the main implications for management and proposes future lines of study.