Smart Packaging: Consumer’s Perception and Diagnostic of Traceability Information

The traceability enables consumers to have the history of products, leading back to knowing the food origin. In this way, the consumer can get more information to make the right decision. One of the challenges in traceability systems is means of storing and transferring data for the consumers. Smart packaging such as Barcodes, QR code and radio–frequency identification tags offer consumers additional information including production methods, promotion, links to website, videos, transport track, certification label…