Chapter 10 Conclusion: Sustaining Grassroots Sustainability Enterprise: Challenges and Opportunities

2012 
The preceding chapters of this volume illustrate the vitality and creativity of grassroots sustainability enterprises around the globe. Fundamentally grassroots sustainability enterprises are concerned with providing accessible basic material human needs such as shelter (housing), warmth (energy), food (gardening) alongside higher order needs including empowering marginalised groups or communities through employment, training and personal development. However they also often provide spaces for alternative practices, creative responses and even artistic expression. Undoubtedly such enterprises are sites of innovation focused on positive transitions across the sustainability troika of economy, environment and society. However, as Campbell et al. in this volume suggest, often this innovation is invisible to policy communities, other practitioners and wider publics (following Escobar, 1994). In part this is because the entrepreneurs at the centre of the enterprises are not seeking personal reward for their work and are not interested in the nuances of innovation theory, but it is also due to the unconventional nature of the innovations involved. Nonetheless this lack of profile does affect the ways in which grassroots sustainability enterprises and their work are received. As a result many enterprises remain niche spaces of innovation with limited impact beyond the locale in which they operate (Longhurst, this volume).
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