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An explanatory study on the impact of social CRM on the organizations’ market orientation
An explanatory study on the impact of social CRM on the organizations’ market orientation
2013
Povilas Žukauskas
Keywords:
Marketing management
Marketing mix modeling
Market research
Marketing
Business marketing
Quantitative marketing research
Social CRM
Business
Market orientation
Return on marketing investment
Consumer behaviour
Marketing effectiveness
Marketing strategy
Correction
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