Predicting New Adopters via Socially-Aware Neural Graph Collaborative Filtering
2019
We predict new adopters of specific items by proposing S-NGCF, a socially-aware neural graph collaborative filtering model. This model uses information about social influence and item adoptions; then it learns the representation of user-item relationships via a graph convolutional network. Experiments show that social influence is essential for adopter prediction. S-NGCF outperforms the prediction of new adopters compared to state-of-the-art methods by 18%.
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